From speeches, facility tours, emails and
brochures to consumer briefings, media interviews,
newsletters, personal meetings and many others. But
be sure that those you pick are known to reach folks
just like your audience members.
Because the believeability of a message can actually
depend on the perception of its delivery method, you
may decide to kick off the corrective message by
unveiling the message before smaller gatherings rather
than using higher-profile tactics such as news releases.
To gather the comparative data you need to produce
progress reports, you and your PR people should plan on
going back to the field. You?ll end up using many of
the same questions used in the first benchmark session. Only this time, you will be watching very carefully for
signs that the bad news perception is being altered in
your direction.
Just in case things slow down, better be prepared to
accelerate matters with more communications tactics
and increased frequencies.
Fact of the matter is, what you have done here is move
beyond tactics like special events, brochures, broadcast
plugs and press releases to achieve the very best public
relations has to offer ? perception altered, behavior
modified, employer/client satisfied.
Please feel free to publish this article in your ezine,
newsletter, offline publication or website.
realtor marketing
